When I ask my agents what their goal is, more often than not, it’s not about money or success – they just want to be happy. But happiness can be elusive. What makes one person happy may not make another person happy. At Keller Williams La Jolla, we get to know our agents personally and find out what makes them tick and what makes them happy. And then we do our best to help them achieve the happiness that they deserve.
So, where do we start? With their real estate careers. That is because agents who are happy with their real estate careers—and with the daily tasks related to those careers—are more likely to be happy with their lives in general. According to a survey of 3,000 real estate agents by MarketLeader.com,
- Agents who describe themselves as happy with their real estate careers were 88 percent more likely to be happy with their lives in general.
- Agents who describe themselves as happy with the day-to-day tasks they perform in their real estate careers (generating, tracking, and following up with leads, attending client appointments, etc.) are 52 percent more likely to be happy with their lives in general.
The majority of happy agents say that the best part of their job is being able to work with and help other people. Meeting people was the top reason cited for getting into real estate and enjoying it. But there are other aspects of the business that create a feeling of fulfillment:
- 37.1 percent say that meeting and helping people is their favorite part of real estate.
- 8.4 percent cite the flexible schedule and the freedom it affords them.
- 7.9 percent feel that the potential to earn unlimited income is the best part of their careers.
- 2.6 percent enjoy the challenges, such as finding the home that is just right for their clients.
Agents who entered the real estate industry because they wanted to meet new people are the most likely to be happy, followed by those who entered it because they wanted to be their own boss. Interestingly, agents who took on a real estate career to have a flexible schedule are the least likely to be happy.
The more time agents spend meeting with clients, the more likely they are to be happy with their real estate careers.
Now, here’s a finding that won’t be surprising: Agents who make more money—$100,000 or more annually—are happier in their careers and their lives in general than those who don’t make as much. We identify our agents strengths and weaknesses in order to further develop the strengths and to ensure they are not brought down by their weaknesses through our world class training programs. The result is an agent who produces more and is, you guessed it, happier. And the more clients our agents help and make happy, the happier our agents are because ultimately, helping and serving others is extremely rewarding and fulfilling.
Maybe you would like to be in on this warm, fuzzy, happy fest we have going on over here at Keller Williams La Jolla. You’ll never know what you could be missing out on unless you come and check us out.
Contact Tim Yates (Chief Happiness Officer)