Retaining San Diego Real Estate Agents

According to the National Association of Realtors, in 2015, Realtors had been at their current firms on average of 5 years or less.  In 2016, that figure dropped to 3 years or less.  And the numbers continue to decline.  So, what is happening?

Many firms address this issue by focusing on recruiting.  And, recruiting will always be necessary for growth, especially in 2017 – which is promising to be the most robust real estate market in years.  But, the statistics reflect that we also need to focus on retaining agents.

Here at Keller, we focus on your “pain.”  No matter how good an agent is, he or she has a weakness.  We work with our agents to identify their pains/weaknesses and then implement a program to address and fix those problem areas.  Keller’s training is the best in the world.  Not just in real estate, but in all industries across the board.  With the right training, our agents can reach their full potential.  But they must take advantage of these resources that are available to them

At Keller Williams La Jolla, team leader, Tim Yates, runs a training meeting for all the agents every Wednesday.  That’s over 270 agents getting together once a week for valuable training to improve their careers and businesses.  It’s very collaborative in that the agents don’t perceive the other agents as threats to their business.  Keller’s profit sharing model ensures that the success of one agent in the market equals the success of them all.  Agents learn from the successes and failures of their peers and ultimately walk away feeling empowered, rejuvenated and ready to conquer the world.

Agents leave for a myriad of reasons and we know we can’t make them all stay forever, but we are sure going to try by genuinely caring about them as individuals and as colleagues and in taking a vested interest in their real estate businesses by providing them with all of the tools and resources necessary to grow and succeed.  Ultimately, if our agents are successful, they are happy.  And if they are happy, they are going to stay.


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